Blog & Insights

Stories, product updates & event craft

Product news, operational deep-dives, and behind-the-scenes looks at how we build tools for live event professionals.

Product March 2025

Introducing Per-Site Advancing Steps

Assign specific forms and agreements to individual sites — perfect for multi-venue festivals with different induction requirements.

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Automation February 2025

Automate the Tedious Stuff: Workflows, Emails & Chat Helper

From auto-sending confirmation emails to unlocking advancing steps when criteria are met, stAAAge's automation engine and built-in Chat helper let your team focus on what matters.

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Design January 2025

The Design Studio: Brand Your Entire Event Experience

From application forms to agreements, your event's visual identity should shine through every touchpoint. Here's how Design Studio makes it effortless.

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Behind The Scenes December 2024

5 Things We Learned Working Backstage at Festivals

Our team spent years behind the scenes at some of Australia's biggest events. Here's what that taught us about building better software.

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Industry November 2024

Why Event Managers Deserve Better Tools

Spreadsheets, email chains, and WhatsApp groups aren't cutting it anymore. We wrote about why purpose-built event management software matters.

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Operations October 2024

Real-Time Runsheets: From Paper to Platform

Digital runsheets that update in real-time across your entire team. No more printed timesheets that are out of date before the ink dries.

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